How to start a digital marketing agency in Dubai?

Written by Sannia Tiwana

In recent years, the digital marketing business has experienced unparalleled growth. The total cost of digital marketing in the world is estimated to be over $100 billion.


This is a huge market whose growth is not going to end in the future. The tendency is similar in the UAE, with estimates indicating that the digital marketing business is growing at a rate of between 25% and 40% each year.


With such considerable development, people in the region with the marketing skills and much-needed determination to run a successful firm in this space will have a lot of options. If that is you, there are a few things to consider before launching your digital marketing agency in Dubai.


Why a Digital marketing agency in Dubai?

Of course, there are numerous advantages to starting your own business and becoming your own boss, including increased flexibility, control, and prospective revenue. But why launch a digital marketing agency in the first place? And why is this happening in Dubai?


The reasons for establishing a business here could cover a whole page. The list goes on and on: a 0% tax rate on personal and business income, favourable free trade zones, a strategic location for trading with large markets across the world, and a simple company formation process.



What is the best way to start a digital marketing agency in Dubai?

There are various factors to consider before submitting your application for a Dubai trade licence.

One of the most essential considerations is whether you want to establish your business on the mainland or in a free zone. Each configuration has its own set of benefits. If you set up shop on the mainland, you are free to trade directly with the local market without the assistance of a local agent. You can also participate in government contract bidding.


Benefits of free zone
If you establish a business in a free zone, you will be immune from paying any customs duties. Business owners in the UAE free zone have complete freedom to repatriate all invested capital and profits. Foreign exchange controls and currency limitations are likewise absent. You'll also need to think about the name of your business. In the era of digital marketing, image is crucial, therefore it's critical that your company name makes an impact, sticks in the minds of potential customers, and effectively expresses the essence of your brand.


Furthermore, your name must meet specific requirements. As a general rule, your business name should not contain any obscene or blasphemous words, nor should it relate to well-known organisations or firms.

If you're going to use your complete name in your business name, no abbreviations or initials are acceptable. You should also make sure that the business name you want to use is accessible for registration.



Is licensing important? 

As part of the licence application procedure, a business formation expert can assist you with this.

You can now apply for your trade licence after making these key considerations. A professional services licence is required to start a digital marketing company in Dubai. This licence lets you keep 100% ownership of your firm out of the box, eliminating the need to work with a local sponsor.

If you want to start a business on the mainland of Dubai, you'll need to apply for a licence with the Department of Economic Development. If you are establishing a business in a free zone, you must submit an application to the appropriate managing authority.


In all circumstances, working with a business formation expert is recommended since, while the process is simple, it is not without its quirks. Whether you apply on your own or through a company formation agent, you will typically only need to give a few details and some basic papers only.


Originally Published November 5, 2021 11:35 AM, Updated December 6, 2021.

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