Quick Guide to Optimize for Google Discover to Maximize Traffic

Recently, online publishers have started observing noticeable spikes in traffic and session to their websites. While the increase in mobile devices has led to this increase, digital marketing agencies in Dubai have been able to identify another contributing factor and that is Google Discover.

Despite of available guidelines from Google on how to capitalize on “Position 0”, many businesses in UAE are still finding it hard to leverage the full potential of Discover feeds. In today’s post, we will be discussing how Google Discover can increase the chances of getting your content getting highlighted on the search engine.

What is Google Discover?

Launched in September 2018, Google Discover, is a feature that recommends content to users based on their previous searches. This feature highlighted a myriad of news and evergreen content focused on visuals. After reaching 800 million monthly active users, the tech giant decided to revamp and rebrand it into Google Discover.

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How to Optimize for Google Discover

As a brand, you need to focus on the quality of the content centered on audience engagement. Just as other feeds, Google Discover shows a series of cards meant to keep the users engaged with up to date stories that matter most to them. Using the user’s browsing history and interests, Google discover plays a key role in organically promoting the right content to the right people. While it represents a shift in SEO, search queries and keyword optimization still apply to rank you on Google Discover.

Create Quality, Engaging Content

The golden rule still sustains, focus on creating engaging and meaningful content that addresses the needs of your viewers. To surface content in Discover, think about your typical users what they search for and what they want to inquire about. Come up with ways on how you can encourage your users through personalization and relevant content.

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Curate New & Evergreen Content

The easiest way for you to book your space in Discover feeds is focusing on a mix of content which can either be fresh, trustworthy or something that would stand the test of time i.e. evergreen content. As a business one should make room for both in the editorial calendar.

Also, using social media can also add to the trustworthiness of an information source as platforms are ranking “high-quality news” in its latest algorithm update. To assure trustworthiness in Google’s eyes, it all comes down to authority which is directly related to the quality of content being produced and linked. In order to further strengthen your position in Google Discover feeds, put a link strategy in place focused specifically on acquiring high-quality links from authority websites.

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Use Visuals to Rank in Google Discover

Google takes into consideration fresh visual content in the Discover feeds, meaning that businesses should focus on high-quality images and videos where ever possible.

Why Google Discover Is the Way Forward?

·         Better SEO Rankings

·         More Engagement on Sponsored Content Ads

·         More Potential Traffic

·         More Sales

·         Increased ROI

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Get Your Business Discovered with Google Discover

As a progressive business, you need to look at Google Discover as another channel of marketing. Data is proving that people are using it, so why not leverage it for ultimate business benefits. Drive traffic and sales to your website via an omnichannel approach.