Marketing Strategies are the foundation of an organization. A long-term and effective Marketing Strategy can take a brand from the beginner to maturity level in no time. Build a strong Brand Equity and Business Identity through a road map created by our expert Strategists. Many business owners haven’t discovered the importance of a marketing strategy.
Remember that common saying? Failing to plan is planning to fail. If you fail to recognize the importance of a marketing strategy and don’t fully integrate digital marketing into your marketing plan, then these will be the consequences:
Losing out to competitors.
Losing market share to existing and start up competitors.
Gaining and retaining fewer customers.
Missing out on opportunities for better targeting and optimization.
Lack of planning often leads to suboptimal execution. This means that competitors will pose more of a threat, filling in the gaps of the lackluster service you offer.
We create a comprehensive strategy for brands based on developing new products or modifying existing products so they appear new, catering to current or new markets. These strategies typically come about when there is little to no opportunity for new growth in a company’s current market. Based on Marketing Audit, Consumer Insights and Gap Analysis, we create strategies based on three choices: create an updated product for a current product in a current market, enhance an existing product for a new market, or simply move away from the product altogether, and cease growth.
Designing the company’s offering and image to occupy a distinctive place in the mind of the target market. Brand positioning strategies are directly linked to consumer loyalty, consumer-based brand equity and the willingness to purchase the brand. Effective brand positioning can be referred as the extent to which a brand is perceived as favorable, different and credible in consumers’ minds.
Strategy based on how to compete in existing market space, how to beat the competition, whether to choose differentiation or low cost, creating competitive advantage, segmenting existing customers and ways to exploit existing demand.
How to create uncontested market space, how to make the competition irrelevant, implement differentiation and low cost together, value innovation, attracting new customers, how to create and capture new demand.
Includes Brand Architecture, Brand Awareness, Brand Experience, Brand Extension, Brand Identity, Brand Image, Brand Positioning, Branding Concepts, Co-Branding, Logo Design, Naming Strategy, Re-Branding.
There are multiple methods of brand health analysis. Each includes an investigation of activities and approaches to determine how effective your brand has been in the past and how it’s performing currently. It helps you plan your growth and a means to plan how you will achieve your aims.
Primary Research via Questionnaires, Focus Groups, Interviews with the target audience and converting the collected data into statistical inferences.
Primary Research via Questionnaires, Focus Groups, Interviews with the sales team and store managers and converting the collected data into statistical inferences.
Secondary Research on Marketing activities of Direct and Indirect Competitors. The analysis consists of Advertising, Communication Tools, Media Buying, Seasonality, etc.
Marketing Mix Analysis:
In-Depth Audit of Product, Pricing Strategy, Placement Strategy, Promotional Strategy, Process, Physical Evidence, People and Probe.
Internal & External Analysis
Brand Pyramid & Map, Key Messages, SWOT Analysis, Product Life Cycle, PESTEL Analysis, Porter’s Five Forces Model, and Industry Analysis.
Identifying the gap in market based on the existing or new needs, wants and desires of the target audience.
Analysis on Product Category, USP, Packaging, Labeling, SKUs, transformations, etc.
Global Industry Statistics & Market Share
Evaluating global market share, industry growth and overview of global industry leaders.
Successful marketing campaigns are built on visibility. If you pour all your marketing dollars into developing just one component, you’re likely overlooking potential customers. Your brochure may be great, but if half of your audience is all about digital, you’ve missed the opportunity to connect with those customers.
Even one marketing tool requires an investment in message development, design, photography, project management, and more. Get more out of your budget by leveraging parts of one project across multiple platforms.
When materials are produced on a piecemeal basis, it’s easy to lose consistency in your brand, messaging, and design—especially if you rely on different vendors to produce the materials. The result? A mix of marketing components that don’t play well together. With an integrated marketing Strategy, each component aligns with your business goals. Even if your budget allows you to produce only a few components at a time, you’ll steadily build an inventory of tools that reinforce a consistent brand message.
Information is vital to successful marketing. Without specifying the goals for a marketing outreach, measuring the response to a particular message, and analyzing what is and what’s not working for you, you’re not going to know what to do the next time—or the next. By investing the time to create a marketing plan, you’ll have a roadmap for your activities that will help keep your brand intact, your messaging on target, and your goals within reach.