Website Development & SEO for the Middle East Region.
BCM re-designed a responsive website for the Middle East region of Continental
Tires. The objective was to create a modern outlook of the website with animations,
strong visuals, cinemagraphs and new content. Moreover, the website’s layout was
designed for a user-friendly experience, keeping in mind the global brand guidelines
& consumer journey of the target audience.
Our digital media agency also devised & implemented a viable SEO strategy for
Continental Tires considering the multiregional & bilingual nature of the website.
Paying keen attention to technical SEO, Bester Capital Media enhanced their brand
visibility, monthly traffic sessions & keyword rankings.
BCM delivered the following services:
- Conceptualization
- Consumer Journey Mapping
- Design Framework
- Copywriting
- Design Layout
- Animations
- Front-End Design & Development
- SEO Enrollment
- Google Analytics & Webmaster Implementation
- Keyword Research
- On Page/Off Page SEO
- Blog Publishing
- Page Errors Rectification
Accelerating towards Success
We Achieved
Brand Awareness
With the right strategy in place, Google trends graph experienced significant improvement in brand visibility and direct searches of the automotive brand.
Visibility Increased:
6X
Organic Traffic
Using the perfect mix of industry keywords and implementing successful on page and off page SEO tactics, Continental tires experienced massive traffic growth.
Sessions Increased:
84%
Retention
Developing the website around search engine guidelines & by constantly improving the experience using a myriad of analysis tools, the brand experienced increased engagement.
Bounce Rate Decreased:
63%
"I’m delighted with the efficient and streamlined process of the Creatives and Programming teams of BCM! The animations and cinemagraphs are phenomenal and now the website is more user-friendly".
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