The Challenge

Wakha is a well-known Afghani restaurant with 2 branches in the UAE. The brand is launching a third branch with a fine-dining ambiance and an extensive menu at a fine area in Dubai. The objective is to build the brand awareness of this new outlet among Arabs and Europeans as an exotic, unique dining experience.

Our Solution

BCM crafted creative, digital marketing & PR strategies with a geo-fencing approach targeting Arabs and Europeans living in nearby areas. Our aim is to completely change the restaurant’s social media look & feel, and to create a premium brand image with food, interior and lifestyle photo shoots along with mood boards portraying the upscale ambiance and quality of the restaurant. The strategy focuses on building awareness, and increasing the footfall and the online ordering with impeccable social media campaigns to meet the restaurant’s KPIs.


  • Location: Dubai, UAE
  • SEC: A+ & A
  • Nationalities: Arabs & Europeans
  • Interests: Exotic cuisine, Afghani Cuisine, Arabic Food, European Food, eating out, outings, etc.


  • Snapchat
  • Facebook
  • Instagram


Creative Strategy, Photography, Videography, Content Writing Social Media Management, Social Listening Social Ads, Reputation Management, Event Management, Digital PR, Influencer Marketing



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